ProMinent Becomes New Sleeve Sponsor of TSG Hoffenheim for 2025/26 Season.

Roger Hampel

Image: TSG Hoffenheim

TSG Hoffenheim has confirmed an expansion of its long-term partnership with ProMinent GmbH, naming the Heidelberg-based company as the club’s sleeve sponsor for the 2025/26 Bundesliga season. ProMinent has been a partner of Hoffenheim since the 2008/09 campaign, making this one of the club’s most enduring commercial relationships.

Strategic Partnership Expansion

The new agreement will see the ProMinent logo featured on the first team’s shirt sleeve in all Bundesliga matches, starting with Hoffenheim’s season opener on 9 August 2025. The partnership underscores both parties’ shared focus on innovation, sustainability, and international growth.

ProMinent is a global leader in metering technology and water treatment solutions. The company is currently expanding its footprint with a new facility in Lingang, near Shanghai, highlighting its commitment to strengthening its position in the Asian market.

Executive Perspectives TSG Hoffenheim ProMinent

Tim Jost, TSG Hoffenheim Managing Director, stated:

“The partnership with ProMinent is a real sign of continuity and trust for us. We’re delighted to be taking the next step together and welcoming ProMinent as a sleeve partner on our first team’s Bundesliga shirts.”

Dr. Michael Benedikt Nagel, Managing Director of ProMinent GmbH, added:

“The sleeve partnership is the logical next step to further increase our brand visibility in international football, while maintaining our regional roots.”