Peter Moore, Former Liverpool FC CEO, Invests in Polish Club Wisla Krakow.

Roger Hampel

Photo Credit: Wisla Krakow

Peter Moore, a globally recognized executive in the sports and technology sectors, has joined Wisła Kraków as an advisor to the board and minority shareholder. The former Liverpool FC CEO and Xbox executive acquired a 5% stake in the Polish club, signaling a strategic move aimed at advancing Wisla Krakow’s football-tech ambitions while preserving its historic identity. Peter Moore Wisla Krakow

Strategic Vision and International Expertise

Moore's appointment comes as Wisla continues its transformation into a modern, digitally enabled football club. His extensive experience leading high-profile organizations—including roles as COO of EA Sports, Corporate VP at Microsoft Xbox, and leadership positions at Reebok, Sega, and Unity Technologies—makes him a high-impact addition to Wisla’s evolving model that blends tradition with innovation.

Wisła Kraków chairman Jarosław Królewski described the collaboration as a turning point:

“Peter brings a level of experience and vision that Polish football has not seen before. His involvement validates our belief in combining community-driven values with a global outlook. He understands clubs like Wisła not just as football institutions, but as cultural pillars with deep local meaning.”

Football-Tech and Digital Development Peter Moore Wisla Krakow

The club’s strategic direction over the past two years has focused heavily on modernizing infrastructure and governance through technological investments and sustainable business models. Moore’s arrival is intended to accelerate these efforts, especially in digital engagement, brand development, and commercial growth.

“This is more than a project; it’s a journey built on legacy, innovation, and community,” Moore said. “I have long admired clubs with deep heritage like Wisla Krakow. I’m honored to contribute to a vision that blends respect for history with forward-thinking transformation.”

Reinforcing Club Governance and Identity

Wisła sees Moore’s advisory role as crucial to addressing existing operational challenges and helping design a roadmap for sporting and financial sustainability. His involvement also reinforces the club’s long-term ambition to become a leading example of how legacy football institutions can evolve responsibly in the digital age.

The partnership adds international credibility to Wisła’s rebuilding process and is intended to create lasting value for both the club and its wider community. With a foundation rooted in transparency, innovation, and shared purpose, the club positions this move as a meaningful step in redefining its role in both domestic and international football.