Juventus Strengthens APAC Engagement Through Ganten Dream Programme.

Roger Hampel

Image: Juventus

Ganten, Juventus’ Official Partner, has completed the first edition of the Ganten Dream Programme, an initiative designed to engage the club’s fanbase in China through exclusive experiences and direct interaction with the team.

Programme Overview Juventus Ganten

Launched in Shanghai in March 2025 in the presence of Juventus legend David Trezeguet, the initiative selected participants via campaigns on Ganten and Juventus’ official channels. The programme fully covered travel and accommodation expenses for fans chosen from across China, including representatives of each Chinese Juventus Official Fan Club and several lifestyle influencers.

The selected group travelled to Turin for a series of experiences, including:

• A welcome session hosted by Juventus Football Strategy Director Giorgio Chiellini.

• VIP match viewing of Juventus vs Inter.

• Meetings with Juventus first-team players and club legend Andrea Barzagli.

  
  

Partnership Context

The Dream Programme highlights the long-standing partnership between Ganten and Juventus, which began in 2017 and was most recently renewed in September 2023 until 2028. As part of the extended collaboration, Ganten has also supported Juventus fan activities in China, including acting as the title sponsor of the China Bianconeri tournament.

WANG Meihua, General Manager of Ganten Brand Center, said:

“The Ganten Dream Programme embodies our commitment to connecting with our audience on a personal level. We believe this initiative not only strengthens our bond with Juventus fans in China, but also reinforces our brand values of excellence and passion.”

Stephanie Chen, Managing Director of Juventus APAC, added:

“Our partnership with Ganten exemplifies our dedication to engaging with our global fanbase. The Dream Programme allows us to create memorable experiences for fans, demonstrating shared values of excellence and passion for football.”

Future Editions

Ganten confirmed plans for a second edition in 2026, with details to be announced later in the season. The brand indicated it would continue to expand the programme, aiming to strengthen Juventus’ fan engagement strategy in China and support long-term brand visibility in the sports market.