Inter and Pirelli Launch Limited Edition Cap to Mark 30 Years of Partnership.

Roger Hampel

Photo Credit: FC Internazionale Milano

FC Internazionale Milano and Pirelli have celebrated their 30th anniversary of partnership with the launch of a Limited Edition Pirelli–Inter Cap. The release marks one of the longest-running collaborations in football, underlining the historic link between the Nerazzurri and the tyre manufacturer.

Limited Edition Product Inter Pirelli

The Pirelli Cap – Inter Special Edition has been produced in 1,995 units, referencing the year the partnership began. The design incorporates brand elements from both companies, including the Pirelli logo on the front, the Inter crest on the side, and the club’s iconic Biscione motif across the hat. The number 30 features prominently, signifying the milestone.

The cap is available online via store.inter.it and in official Inter stores in Milan, Castello, and San Siro. Positioned as both a collectible and a symbolic product, it represents the shared values of tradition, excellence, and sporting passion that have defined the partnership since 1995.

Celebratory Events

The launch ties into a wider programme of activations. The cap will feature prominently during two sporting events over the weekend of 30–31 August: the Netherlands Grand Prix, where Pirelli is a central brand in motorsport, and Inter’s Serie A fixture against Udinese at San Siro.

Strategic Context

Inter and Pirelli’s collaboration remains one of the most enduring commercial partnerships in football. Over the past three decades, Pirelli has supported Inter through shirt sponsorships, event activations, and community initiatives, while leveraging the club’s international profile to reinforce its global positioning as a premium brand.

By launching a limited edition product to mark this anniversary, the two organisations highlight both the commercial strength and the cultural significance of their collaboration. The initiative reflects a growing trend where long-term football sponsors use anniversaries and milestones to deepen fan engagement and build brand heritage through exclusive merchandise.