F.C. Como Women and Nike Unveil 24/25 Season Home and Away Kits in the 'We Belong Here' Campaign.
- Roger Hampel
- Aug 22, 2024
- 3 min read
Roger Hampel
Credit: FC Como Women
F.C. Como Women, in collaboration with Nike, proudly presents their 24/25 season home and away kits under the banner of the "We Belong Here" campaign. This groundbreaking partnership not only marks a new chapter for F.C. Como Women but also sets a historic precedent in Italian football as Nike becomes the first-ever official supplier sponsor for an independent women’s football club in Serie A Femminile.
Pioneering Alliance: Nike Joins Forces with F.C. Como Women
In a significant milestone for women's football in Italy, Nike's alliance with F.C. Como Women underscores a shared vision for the future of the sport. As the club’s official technical sponsor, Nike's involvement symbolizes more than just a commercial partnership; it represents a commitment to advancing women's football and elevating its presence both locally and globally.
The collaboration comes on the heels of Mercury/13's acquisition of a controlling stake in F.C. Como Women earlier this year, with a strategic focus on strengthening the club’s brand and competitive edge.
Credit: FC Como Women
'We Belong Here': A Campaign Rooted in Heritage and Vision
The "We Belong Here" campaign is a powerful reflection of F.C. Como Women’s deep connection to their roots, their community, and the stunning natural beauty of Lake Como. This campaign not only showcases the new kits but also celebrates the club’s identity and the strong bond it shares with its supporters. The 24/25 season kits, meticulously designed by Nike, are a visual representation of this bond, blending modern sportswear technology with the timeless elegance of the Lake Como landscape.
Capturing the Essence of Lake Como: A Visual Masterpiece
The campaign's visual narrative was brought to life by the internationally acclaimed photographer Alessandro Simonetti. Known for his fine art perspective and distinctive black-and-white photography, Simonetti’s work has graced the portfolios of global brands like Diesel, Pirelli, and Ducati. For the "We Belong Here" campaign, Simonetti turned his lens towards the players of F.C. Como Women, capturing them against the backdrop of Lake Como’s iconic scenery. Each photograph in the campaign is a testament to Simonetti’s ability to blend gritty realism with stylized artistry, creating images that are as timeless as they are evocative.
Credit: FC Como Women
The New Kits: A Fusion of Tradition and Innovation
The home and away kits for the 24/25 season are not just uniforms; they are symbols of the club’s identity and aspirations. The monochrome design, a key aspect of the club’s recent rebranding initiative, reflects both the elegance of Lake Como and the fierce determination of the players. Nike's cutting-edge sportswear technology ensures that these kits are not only visually striking but also optimized for peak athletic performance.
Credit: FC Como Women
A Shared Vision for the Future
The partnership between Nike and F.C. Como Women is more than a sponsorship; it is a shared commitment to the growth and success of women’s football. Victoire Cogevina Reynal, Co-CEO and Co-Founder of Mercury/13, expressed her excitement about the partnership, stating, “It is a great pleasure to announce this historic alliance between Nike and F.C. Como Women. The last few months have been the most exciting of my career as we crafted a partnership with them. Their commitment to the women’s game is energizing. Ultimately, we see the world in the same way, and there is nothing more powerful than to work alongside those who have a big vision of the future.”
A Bright Future Ahead
As F.C. Como Women steps onto the pitch in their new Nike kits, they do so with the support of a global sports giant and a renewed sense of purpose. The "We Belong Here" campaign is not just about celebrating a new season; it’s about affirming the club’s place in the world of football, both in Italy and beyond. With Nike by their side, F.C. Como Women is poised to make a lasting impact on the sport, inspiring the next generation of female footballers and fans alike.
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