Crystal Palace and Macron Extend Technical Partnership in Multi-Year Renewal.

Roger Hampel

Photo Credit: Crystal Palace FC

Crystal Palace Football Club has confirmed a multi-year extension of its technical partnership with Macron, the Italian sportswear manufacturer. The renewed agreement will see Macron continue as the official supplier of matchday kits, training gear, and lifestyle apparel for the Premier League club, extending a collaboration that began with their reunion in 2022.

The deal reinforces a strategic relationship focused on performance, identity, and design—building on a shared commitment to product quality and heritage storytelling.

Partnership Built on Heritage and High-Performance Design

Since returning as Crystal Palace’s technical partner three years ago, Macron has worked closely with the club to deliver kits that reflect both modern performance demands and historical significance.

Highlights include:

• The FA Cup-winning shirt, now reissued and available to fans from mid-September

• The revival of the club’s 1861 crest, underscoring the connection to its origins

The new extension ensures that Macron will continue supplying all matchday kits, training wear, travel

apparel, and fan merchandise, with future collections already in development.

“Macron has proven to be a fantastic partner for Crystal Palace,” said Steve Parish, Chairman of Crystal Palace. “Together we’ve produced some of the most memorable kits in the club’s modern history, and this new agreement builds on everything we’ve achieved so far.”

Macron’s Strategic Commitment to Football and Brand Values

With over 85 clubs in its global football portfolio, Macron has established itself as a leading independent technical supplier in European football. The renewal with Crystal Palace reinforces the brand’s presence in the Premier League and its positioning among heritage-rich clubs.

“We are glad to continue this successful journey with Crystal Palace,” said Gianluca Pavanello, CEO of Macron. “Our collaboration is inspired by values such as loyalty, determination, and passion—principles that we aim to reflect in each collection.”

Macron emphasized the importance of designing kits that are both high-performing and emotionally resonant—featuring lines, graphics, and emblems that symbolize club spirit and identity.

Marketing Activation and Fan Engagement Crystal Palace Macron

To mark the announcement, Crystal Palace and Macron released a dedicated launch video across their digital platforms, celebrating previous kits and teasing the future direction of their designs.

The extension is expected to include further joint marketing campaigns, limited-edition releases, and fan-facing initiatives, aligning the partnership with Palace’s commercial goals both domestically and internationally.