Chelsea FC Signs Long-Term Partnership with Coca-Cola as Official Soft Drink Supplier Across the UK and Europe.

Roger Hampel

Image: Chelsea FC

Chelsea FC has announced a new long-term commercial agreement with The Coca-Cola Company, naming the global beverage group the club’s Official Soft Drink Supplier across the UK and Europe. The partnership expands Coca-Cola’s presence within the Premier League and reinforces Chelsea’s ongoing strategy of aligning with multinational consumer brands that offer broad distribution and strong market visibility.

The agreement covers both Stamford Bridge and Kingsmeadow, integrating Coca-Cola’s full soft drink portfolio into matchday operations, hospitality, fan engagement and retail activity.

Coca-Cola Products to Lead Matchday Beverage Offering

Under the partnership, Coke Zero will headline the product lineup available to supporters, alongside Coca-Cola, Diet Coke, Fanta, Sprite and other beverages from the company’s global portfolio. These will be served across general concourses, hospitality suites and club events throughout the season.

For Coca-Cola, the partnership provides consistent, high-frequency exposure in two matchday venues and joins an expanding portfolio of football-related collaborations across Europe.

Fan Engagement and Matchday Activation Strategy

Chelsea and Coca-Cola plan to collaborate on a series of supporter-facing initiatives, including:

• interactive stadium activations,

• exclusive giveaways and digital content,

• joint retail campaigns,

• and community-focused projects linked to both organisations’ CSR activity.

The partnership aims to integrate Coca-Cola more deeply into Chelsea’s matchday experience, with activations designed to target both local attendees and the club’s global digital audience.

Strategic Fit for Both Brands Chelsea FC Coca-Cola

Chelsea’s partnership sales director Oliver Boden highlighted Coca-Cola’s global scale and cultural reach as key reasons behind the agreement, positioning the company as a suitable partner for broad fan engagement and matchday integration.

From Coca-Cola’s perspective, the deal strengthens its sports-marketing footprint in Europe. Javier Meza, president of marketing for Coca-Cola Europe, described Chelsea as an “iconic team with a passionate global fanbase,” emphasizing the company’s interest in connecting with supporters at stadiums and through digital channels.