Atlético de Madrid Extends Partnership with EA SPORTS for Exclusive Digital Content.

Roger Hampel

Photo Credit: Atlético de Madrid

Atlético de Madrid has confirmed the continuation of its long-term partnership with EA SPORTS, the global video game company, extending a collaboration that began in 2017. The renewed agreement will focus on producing exclusive digital content for fans through the upcoming release of EA SPORTS FC26, scheduled for launch on 26 September 2025.

Partnership History Atlético de Madrid EA SPORTS

Over the past eight years, the partnership has produced a variety of innovative fan engagement initiatives. These activations have integrated Atlético de Madrid content into the EA SPORTS football gaming franchise, contributing to the club’s global digital presence.

One recent example took place at the Riyadh Air Metropolitano during a match against Villarreal, where player ratings for EA SPORTS FC26 were revealed via a laser projection onto the pitch—an activation highlighted in the industry for its creativity.

Photo Credit: Atlético de Madrid

Strategic Significance

For Atlético de Madrid, the extension with EA SPORTS strengthens its digital engagement strategy, ensuring the club continues to reach global audiences through interactive platforms. For EA SPORTS, the agreement provides continued access to one of Spain’s most prominent football clubs, reinforcing authenticity in its flagship football title.

Future Plans

The partnership will continue to deliver exclusive club content within EA SPORTS FC26 and future editions, with both organisations aiming to surprise and engage supporters through innovative digital experiences.