Arsenal and Starling Bank Announce Multi-Year Partnership.

Roger Hampel

Photo Credit: Arsenal FC

Arsenal FC has announced a new multi-year agreement with Starling Bank, which becomes the club’s Official Retail Banking Partner. The partnership will cover both the men’s and women’s teams and includes joint initiatives in community engagement, financial education, and fan experience.

Financial Literacy Campaign Arsenal Starling Bank

As part of the launch, Starling has introduced a financial literacy campaign designed to simplify financial skills through football-related concepts. The first instalment, fronted by former Arsenal goalkeeper David Seaman, is focuses on protecting personal banking information.

Additional videos will be released on Starling’s social media and YouTube channels, featuring Arsenal players past and present, including Alessia Russo and Beth Mead. Topics will range from transaction monitoring to understanding interest rates, with the stated aim of helping people in the UK improve their money management.

Michele Rousseau, Chief Marketing Officer at Starling, explained:

“From checking transfers to building a fantasy team, football supporters’ everyday habits translate perfectly into money management. Together with beloved Arsenal legends, our financial literacy series will use the cultural currency of football as a platform to get people in the UK rethinking their relationship with their money.”

Community and Fan Initiatives

The partnership will also extend to Arsenal in the Community, with programs designed to support women and girls in north London, as well as local SMEs and female founders. For Starling customers, the collaboration will include exclusive perks such as ticket giveaways and special experiences.

Starling has previously supported women’s football through sponsorship of UEFA Women’s Euro 2022, front-of-shirt sponsorship of Southampton Women FC, and grassroots initiatives such as Kick On, which provided 10,000 football kits to players across the UK.

Rousseau added:

“We have a rich heritage in supporting the women’s game and bringing equality to pitches across the UK. Arsenal shares that ethos, and we’re looking forward to running several projects together that bring opportunities in football and finance to new communities.”

Arsenal’s Perspective

Juliet Slot, Arsenal’s Chief Commercial Officer, welcomed the new agreement:

“We’re delighted to welcome Starling as the eighth new partner to join our family of world-class brands here since the end of last season. Starling has such a strong footprint in the game already, including being at the forefront of supporting sustainable growth in the women’s game – a goal we’re both focused on and will underpin so much of our work together in the coming seasons. We’re proud to have Starling join our diverse range of partners, who together are powering our ambition for sustained success.”