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Affari Di Calcio - Serie A Business News by Football Business Journal.

Updated: Jan 24, 2023

The wait is over - Serie A starts today! On the occasion of the start of Serie A, today's posts will mainly be devoted to the latest changes at Italian clubs such as AS Roma, AC Milan, Inter Milan, Udinese and Napoli.


AC Milan and Emirates have announced few weeks ago the extension of their long-standing partnership. Emirates will continue as Official Airline Partner and a Principal Partner of the Rossoneri in a relationship that has successfully spanned over 15 years. The iconic Emirates "Fly Better" logo will continue to prominently feature on the men's First team's playing jerseys across all of the Club's season fixtures. Emirates branding will also appear on youth jerseys across all national and international AC Milan Academies around the world, with the mission to share the positive values of football through the initiatives of the Club's Academies.

"We are truly proud to extend our partnership with Emirates and to continue to build upon our relationship with the world's largest international airline. Much like Emirates, AC Milan is committed to strengthening our bond with our global audience and continuing to do so alongside a brand that is capable of connecting the world from its global centre in Dubai makes us all very proud. With this new deal, AC Milan and Emirates will be side by side for almost two decades, a testament to the strength and depth of our unique relationship." - Casper Stylsvig, Chief Revenue Officer of AC Milan

AC Milan's partnership with Emirates underlines the club's commitment to strengthening its physical presence in the Middle East. The region is a strategic focus area for the Rossoneri, where football remains the most popular and played sport and the club has the support of over 2.5 million passionate fans. As a testament to the commitment of the Club to the region, AC Milan has plans to open a new office in Dubai, which will serve as a base for the club to further develop its commercial and communication strategy in the Middle East. More details of the new office will be shared in due course.

The partnership is also a testament of Emirates' commitment to Italy, which the airline has been proudly serving for more than 30 years. Emirates currently operates 36 weekly flights to Italy across four gateways which include Milan, Rome, Venice and Bologna.


ASRoma has presented a new partnership with Auberge Resorts Collection that will see the company become the club's newest main global partner. Roma will earn €4 million per season from Auberge Resorts sponsorship. The chain of luxury resorts will replace Hyundai following the expiry of the previous agreement with the Korean automotive manufacturer. With 25 boutique hotels and resorts around the world - and more than 10 further sites currently in development - Auberge Resorts Collection is one of the world's most highly regarded luxury hotel companies for architectural design, attention to detail, fine dining options and a highly personalised and authentic service.

"We are delighted to be able to partner with Auberge Resorts Collection, uniting two institutions that share a deep desire to create unique emotions and genuine connections with all those who choose to experience what we have to offer" - Dan Friedkin, AS Roma President

Moreover, AS Roma has announced a partnership with a well-known online payment company - Klarna! By using Klarna at the online store, fans will be able to spread the overall cost of the items purchased over two months - with three separate payments taken ever 30 days.

ACF Fiorentina

ACF Fiorentina announced a new partnership with the international fan engagement platform MatchWornShirt. Thanks to the club's new partnership with MatchWornShirt, fans will have the opportunity to own one the shirts worn by the players during an official match.


Napoli has announced a new #partnership with Dunamu, a South Korean fintech company that owns the cryptocurrency exchange platform Upbit operated by Dunamu Inc. The Upbit logo will appear on the back of the Napoli shirt in all friendly, SerieA and Coppa Italia games.

It is worth noting that Napoli has Korean centre-back Kim Min-jae. Kim signed for Napoli in late July, made his debut in August and was named Serie A Player of the Month for September. He scored twice in the first few weeks, making him the second highest-scoring Korean ever to play in Italy's top division.


Juventus have once again teamed up with Artissima to create Artissima Junior, a special initiative dedicated to children. An unique venue where kids had fun participating to a collab artwork called “Brilla, una costellazione”.

Artissima is Italy’s most important contemporary art fair. Since its establishment in 1994, it has combined the presence of an international market with a focus on experimentation and research. The 2022 edition of the fair will took place from 4-6 November in Torino.


Inter Milan has linked with eBay which will become the official e-commerce partner of the Serie A club. The deal sees the patch with the eBay logo make its debut on the sleeves of the Nerazzurri during their match against Napoli at the San Siro.

Moreover, Inter Milan just posted a video that was created only by Artificial Intelligence!


Udinese Calcio announces Prestipay S.p.A. as new co-sponsor for the 2022/23 season. The new partnership between Udinese Calcio and Prestipay is based on sharing common values that go beyond a simple commercial relationship and that have allowed both companies to establish their brands at a national level, with constant belief in teamwork and the importance of innovative ideas and strategies in order to take full advantage of the latest trends in their respective fields.

Udinese announced blockchain technology and solutions company Redlight Finance (RLF) as official partner. Redlight Finance (RLF) are a blockchain technology and solutions company and have a multitude of successful products under their wing, ranging from a NFT Marketplace to a Layer 1 Gasless Blockchain, and boast over 20,000 individual investors.

"Redlight Finance have achieved one of our brand awareness goals by sealing a partnership with a major football club, Udinese Calcio. We’re proud to be a part of such an historic club" - RFL via Udinese


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