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Y-3 and Real Madrid Unveil Exclusive Matchwear Collection: A Symphony of Fashion and Football.

Roger Hampel


Y-3 Real Madrid
Y-3 Real Madrid

Y-3 and Real Madrid release their eagerly anticipated Matchwear collection. This launch follows their successful collaborative travel collection released earlier this year, further solidifying the bond between these giants in their respective fields.


The collaboration is a testament to the seamless integration of Y-3's avant-garde aesthetics with Real Madrid's illustrious sporting heritage. At the heart of the collection is a striking rose motif, a nod to the early days of the partnership between adidas and visionary designer Yohji Yamamoto. This symbol, a recurring theme in Yamamoto's work, represents the blending of beauty and strength, echoing the ethos of both Y-3 and Real Madrid.


A Closer Look at the Collection


Central to the Matchwear collection is the introduction of a purple 4th kit for Real Madrid's Men's and Women's teams. This piece not only stands out for its bold color - deeply ingrained in the club's history - but also for its innovative HEAT.RDY technology, ensuring players remain cool under pressure. The choice of purple reiterates the club's rich legacy and identity, making a clear statement on the field.


Goalkeepers are not left behind, with two specially designed kits in black and orange. Complementing the players' kit, the collection also features a white pre-match ensemble, consisting of a top, shorts, and an anthem jacket, all bearing the distinctive Y-3 and Real Madrid branding.


For fans looking to bring a piece of this collaboration into their everyday lives, Y-3 has meticulously crafted a line of fanwear. This range includes T-shirts, hoodies, crossbody bags, caps, and scarves, all designed with Y-3's signature flair and dedication to quality.


Beyond Clothing: The Y-3 x Real Madrid Experience


The collaboration extends to footwear, with a special edition Predator boot and goalkeeper gloves set to launch alongside the apparel. These pieces promise to merge Y-3's design innovation with adidas's sports technology, offering unparalleled performance and style.


Bringing the collection to life is a compelling campaign shot by London-based photographer Gabriel Moses. The visuals feature Real Madrid stars such as Naomie Feller, Jude Bellingham, David Alaba, and Misa Rodríguez, encapsulating the spirit of the club and its vision for the future.


Where to Find the Collection


The Y-3 for Real Madrid Matchwear Collection will be available worldwide from March 27th. Fans and fashion aficionados alike can shop the collection at adidas.com/y-3, on the CONFIRMED app, in select stores, Real Madrid Official Stores, shop.realmadrid.com, and through a curated selection of retailers.


Source: Adidas News

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