West Ham United Extends BOYLE Sports Front-of-Shirt Partnership Into 2026/27.

Roger Hampel

Image: West Ham United

West Ham United has confirmed that BOYLE Sports will continue as the club’s front-of-shirt sponsor for the 2026/27 season, extending the visibility of the brand across the men’s and women’s home, away, third and training kits.

The agreement continues BOYLE Sports’ role as Principal Partner and forms part of the multi-year commercial partnership first launched last season.

Fan Activations Continue Into Second Season West Ham United

West Ham said BOYLE Sports will continue to support fan experience initiatives across matchdays, digital channels and wider club moments during the 2026/27 season.

The partnership’s first year included supporter-facing activations such as a scarf giveaway ahead of the first home match and two editions of the “Shirt Swap” campaign.

The continuation suggests the partnership is being positioned beyond shirt branding alone, with fan engagement remaining part of the activation strategy.

Executive Comments

West Ham United Interim Chief Executive Officer Karim Virani said the club values commercial partners that understand the role of supporters in the club’s identity.

“As we enter an exciting new era for the Club and prepare for a pivotal season, it matters that our commercial partners share the same passion and drive that we have for our loyal fans.”

BOYLE Sports CEO Vlad Kaltenieks described West Ham as one of English football’s most recognisable clubs and said the partnership remains at an early stage of development.

“We were proud to begin our partnership last season, but this is only the start and we look forward to an exciting season ahead.”