Valencia CF Opens Nou Mestalla Experience Center to Support Hospitality Sales Strategy.

Roger Hampel

Image: Valencia CF

Valencia CF has officially opened its Nou Mestalla Experience Center, a dedicated commercial and experiential space designed to support the sale of premium hospitality products linked to the club’s future stadium project.

Located on Avenida de Suècia, adjacent to the current main stand access at Mestalla, the Experience Center is positioned as both a sales office and a strategic activation space for the club’s high-end stadium offering ahead of Nou Mestalla’s completion.

Experience Center as a Sales and Activation Asset Valencia CF

The Experience Center has been developed to function primarily as a commercial hub for hospitality sales, allowing corporate clients and private customers to explore the premium areas, suites and service concepts planned for Nou Mestalla through appointment-based, personalised visits.

Early Commercialisation Ahead of Stadium Completion

The opening of the Experience Center follows the early commercialisation of private suites and packaged hospitality products, which Valencia CF has been marketing for several months in partnership with Legends Global.

Nou Mestalla Positioned as a Multi-Use Venue

Beyond matchday hospitality, the Experience Center highlights Nou Mestalla’s intended role as a multi-use commercial asset. Planned operations include independent food and beverage outlets, non-football commercial uses, a stadium tour, and a club museum, all designed to generate year-round activity.

The club has stated that Nou Mestalla is being developed to meet the requirements of UEFA’s Elite Stadia List, positioning the venue for high-profile international matches and events.