Roger Hampel
TSG Hoffenheim has announced an exciting new long-term partnership with the R.Brand Group GmbH, which will see the prestigious Pierre Cardin brand become the official Business Team Partner and Fashion Partner of the club. This collaboration, set to run until June 30, 2027, combines the worlds of sports and international fashion, leveraging mutual synergies for the benefit of both organizations.
As part of this agreement, Pierre Cardin will outfit TSG Hoffenheim’s players, coaching staff, and executives with stylish apparel for international away trips. Additionally, Pierre Cardin will feature prominently as a sponsor on the left sleeve of the team's jersey during international matches. The partnership will be further highlighted through pitch-side advertising and other creative marketing initiatives that showcase the brand during games.
“The Europa League is a highlight for all of us at TSG. We are thrilled to have the R.Brand Group, with Pierre Cardin, as such a significant partner for TSG Hoffenheim,” said Denni Strich, Managing Director of TSG Hoffenheim. “Partnering with an internationally recognized fashion brand not only enhances our appearance during our European travels but also affirms the status TSG Hoffenheim has achieved.”
Raphael Heinold, CEO of R.Brand Group GmbH, echoed this sentiment, stating, “We are excited to support TSG Hoffenheim with a stylish wardrobe moving forward! Both TSG and R.Brand Group are driven by passion, enthusiasm, and commitment. Like TSG, we are future-oriented, exploring new paths and continuously evolving. We are pleased to now walk this path together.”
With Pierre Cardin’s timeless style complementing the club’s growing reputation, this collaboration is set to make waves in both industries, highlighting the growing intersection of sports and lifestyle brands in the global arena.
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