Real Madrid and ELITE Solar Sign Multi-Year Sponsorship Agreement.

Roger Hampel

Image: Real Madrid

Real Madrid has signed a three-year partnership with ELITE Solar, naming the photovoltaic solutions manufacturer the club's Official Sponsor and Official Solar Panel Provider until 2029.

The agreement adds another international company to Real Madrid's commercial portfolio while strengthening the club's presence in the renewable energy sector.

The partnership was officially presented at Ciudad Real Madrid, with Emilio Butragueño, the club's Director of Institutional Relations, and Alex Chen, CEO of ELITE Solar, attending the signing ceremony.

Renewable Energy Joins Real Madrid's Partner Portfolio Real Madrid

Under the agreement, ELITE Solar will become Real Madrid's official solar panel provider while collaborating with the club on initiatives linked to renewable energy, sustainability and innovation.

According to both organisations, the partnership will include global campaigns designed to engage supporters, customers, employees and local communities.

Commercial partnerships remain one of the club's fastest-growing revenue streams, with marketing income reaching a record €539 million during the 2025/26 financial year.

Executive Comments

Emilio Butragueño said Real Madrid continues to seek partners that share the club's long-term vision and values, welcoming ELITE Solar to its global network of commercial partners.

ELITE Solar CEO Alex Chen described the agreement as an opportunity to combine innovation, international reach and long-term value creation while promoting a more sustainable future.