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Writer's pictureRoger Hampel

TSG Hoffenheim and epicto GmbH Partner to Enhance Stadium Technology and Fan Experience.

Roger Hampel

TSG Hoffenheim epicto

Photo Credit: TSG Hoffenheim


TSG Hoffenheim has entered into a multi-year partnership with epicto GmbH, a technology and event services provider based in Edingen-Neckarhausen. This collaboration, which extends through June 30, 2027, aims to modernize and elevate the fan experience at both the PreZero Arena and the Dietmar-Hopp-Stadion through advanced LED technology installations.

TSG Hoffenheim epicto

epicto GmbH has already made significant upgrades to the PreZero Arena, where a traditional static advertising banner has been replaced with dynamic LED boards above the suite section, making the stadium's visual appeal more vibrant and versatile. The upgrades debuted during the club’s season opener against FC Fulham on August 10. In addition to the LED banners, the arena now features two new, much larger video screens, ensuring fans can enjoy enhanced visuals from anywhere in the stadium.


Inside the press conference room, a digital display has been installed for the first time, offering flexible branding and media opportunities. These updates allow TSG Hoffenheim to offer their partners modern and visually compelling advertising spaces that resonate with the club’s commitment to innovation.


Enhanced Fan Experience at the Dietmar-Hopp-Stadion TSG Hoffenheim epicto

The partnership extends beyond the PreZero Arena to the Dietmar-Hopp-Stadion, where epicto has equipped the facility with two new video screens and a 215-meter LED board. This addition enables the stadium to display animated advertising messages, enriching the fan experience and creating new branding opportunities. Fans have been enjoying these enhancements since February, as part of TSG Hoffenheim's dedication to bringing top-tier technology to their venues.


A Shared Vision of Innovation and Community


Denni Strich, Managing Director at TSG Hoffenheim, highlights the synergy between the club and epicto: “We share a vision with epicto to think and act innovatively. Through this partnership, we can offer our partners even more modern and attractive advertising opportunities.”


Michael Schenk, Managing Director at epicto GmbH, also emphasizes the local and cultural significance of the partnership: “As passionate sports fans and supporters of our region, partnering with TSG Hoffenheim is close to our hearts. We are proud to contribute to an even more innovative stadium experience with our expertise. We look forward to the next three years of this collaboration!”


Founded in 2006, epicto GmbH specializes in providing technological and event services that enhance live experiences. With this partnership, TSG Hoffenheim and epicto are not only redefining the stadium experience for fans but are also setting a new standard for interactive and engaging sporting events in Germany.

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