Roger Hampel
In a significant stride toward sustainable and inclusive transport, KINTO joined forces with Lega Serie A at the Coppa Italia Frecciarossa final, promoting eco-friendly mobility solutions during one of Italy’s most-watched sports events. Held at the iconic Stadio Olimpico in Rome, where Atalanta faced Juventus, this partnership showcased the commitment of both organizations to a greener future.
Pioneering Green Mobility in Sports
As the Official Mobility Provider for the event, KINTO, a leader in innovative transport solutions, supplied a fleet of 15 electrified vehicles from Toyota and Lexus. Highlighting the day was the trophy’s journey from Stazione Termini to Stadio Olimpico in a Lexus RZ, a full electric vehicle that operates exclusively on zero-emission mode. This emblematic ride not only symbolized a triumph in sports but also a victory for environmental sustainability.
During the event, KINTO’s fleet covered over 90% of the distance in electric mode, saving approximately 354 kg of CO2 emissions. This achievement underscores how advanced electrified transport technologies and digital mobility platforms can significantly reduce the carbon footprint associated with major national events.
A Commitment to Corporate Social Responsibility KINTO Lega Serie A
The partnership extended beyond environmental concerns, embracing social responsibility through the ROAD TO ZERO project. In collaboration with UEFA, Sport e Salute, Roma Capitale, ATAC, and Roma Mobilità, this initiative aimed to enhance the environmental sustainability of the Coppa Italia Frecciarossa final and improve community well-being.
As part of this project, KINTO played a crucial role in promoting inclusivity by providing three Proace City Verso Electric vehicles to transport a group of children with intellectual disabilities from the Accademia Calcio Integrato to the stadium. These children enjoyed the match from a specially designed QUIET ROOM, an initiative spearheaded by Sport e Salute and supported by Lega Serie A and POWERED BY KINTO, offering a comfortable and accommodating environment for all guests.
Driving Forward with Sustainable Practices
The collaboration between KINTO and Lega Serie A exemplifies how sports events can serve as platforms for promoting sustainable and inclusive practices. By integrating advanced, eco-friendly transportation technologies and prioritizing community well-being, KINTO and Lega Serie A are setting new standards for how sports organizations can contribute positively to societal and environmental goals.
Source: Serie A
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