Stanley 1913 and Arsenal Launch Global Partnership and Branded Drinkware Collection.

Roger Hampel

Image: Arsenal FC

Arsenal FC has officially announced a multi-year global partnership with Stanley 1913, the U.S.-based lifestyle brand best known for its durable food and drinkware. The collaboration begins with the launch of a limited-edition co-branded product line and marks Stanley's first major foray into football club sponsorship.

A Collaboration Focused on Community and Utility

The Stanley 1913 x Arsenal FC collection features high-performance drinkware and barware inspired by Arsenal’s iconic kit colors. According to the club, the products are designed for both function and fan identity, blending Stanley’s heritage of quality and innovation with Arsenal’s global reach and culture.

The partnership is rooted in shared brand values, especially community engagement and lifestyle alignment. The co-branded line is being positioned not only as merchandise but as a celebration of Arsenal's supporters who embody the club’s ethos both on and off the pitch.

Statements from Key Stakeholders Stanley 1913 Arsenal

Juliet Slot, Chief Commercial Officer at Arsenal FC:

“We’re proud to partner with Stanley 1913, a globally recognised brand known for its quality, performance and style.”“We share values of community and belonging, and it’s exciting to be able to bring our supporters together with exclusive products like the Stanley 1913 x Arsenal FC collection.”

Commercial Strategy and Market Reach

This partnership strengthens Arsenal’s commercial diversification strategy, aligning the club with lifestyle and outdoor culture sectors beyond traditional football merchandising. For Stanley, whose product lines are often associated with outdoor and adventure sports, the partnership provides access to Arsenal’s massive global fanbase and premium retail ecosystem.

The Stanley 1913 x Arsenal FC collection is expected to be distributed through both brands’ direct-to-consumer platforms and select retail channels, further emphasizing the importance of merchandise-led brand collaborations in the modern sports industry.