SSC Napoli Expands Fan Engagement Strategy Through Extended Partnership with Socios.com.

Roger Hampel

Image: SSC Napoli

SSC Napoli has renewed and expanded its partnership with Socios.com, the blockchain-based fan engagement platform, as part of its ongoing efforts to deepen global supporter involvement and accelerate digital innovation. The collaboration, in place since 2021, continues to use $NAP Fan Tokens to allow fans to participate in selected club decisions and unlock exclusive rewards.

From Branding to Matchday Experience: Fans Participate in Key Decisions SSC Napoli Socios.com

Through the Socios.com app, Fan Token holders have already influenced a range of club initiatives. Examples include:

• Selecting the name of a training pitch at Napoli’s Training Center

• Choosing the goal celebration song at Stadio Diego Armando Maradona

• Voting on the pre-match warm-up playlist, pitch-side motivational LED messages, and the design of the corner flag

  
  

This level of involvement aligns with broader trends in tokenized fan engagement, where supporters become active contributors to their club's identity and experience—beyond traditional passive viewership.

New Membership Model to Be Built Around Socios.com

As part of the renewed deal, Socios.com will play a central role in the development of SSC Napoli’s upcoming official membership programme, which is expected to launch in the 2025/26 season. The aim is to create a unified digital ecosystem that integrates membership benefits with blockchain technology, enhancing interactivity, personalization, and loyalty mechanisms.

Tommaso Bianchini, Napoli’s Chief Business Officer, commented:

“Socios.com is a strategic partner for our digital innovation roadmap. The $NAP Fan Token will continue to bring fans closer to the club and offer them an active role in shaping SSC Napoli’s future.”