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Writer's pictureRoger Hampel

Sixth Street Expands Its Support for Bay FC with Key Sponsorship Role.

Roger Hampel


Sixth Street Bay FC

The Bay Area's newest women's professional soccer team, Bay FC, which competes in the National Women’s Soccer League (NWSL), is proud to announce its lead investor, Sixth Street, as the inaugural season's founding kit sponsor.


During the 2024 season, the Sixth Street logo will be featured on the back of Bay FC's player kits, aligning the brand alongside Sutter Health and Visa, who are also jersey sponsors. Sutter Health takes the prime spot on the front of the kit, while Visa is set to adorn the jersey sleeves.


Bay FC's CEO, Brady Stewart, extends a heartfelt thank you to Sixth Street for their unwavering support and partnership, starting from their initial record investment that was crucial for the team's establishment. “Sixth Street has consistently supported our mission to create a global sports franchise, and we are thrilled to have them by our side as we kick off our first season,” Stewart remarked.


As a global investment entity with roots in San Francisco, Sixth Street has made a significant impact by leading the largest ever institutional investment in a women’s professional sports franchise, thereby co-founding Bay FC.


Alan Waxman, CEO and Co-Chair of Bay FC from Sixth Street, shared, “The Bay Area’s community has embraced Bay FC warmly, and we at Sixth Street are eager to contribute our support. Our firm believes in uniting diverse talents and ideas to achieve greatness, and we're confident Bay FC will make us all proud.”


This sponsorship is an addition to Sixth Street’s investment in Bay FC, with the financial details remaining private.


Bay FC is set to play its first game against the Houston Dash on March 30 at PayPal Park in San Jose. Though tickets for the inaugural match are sold out, fans may find resale options on Ticketmaster. Future game tickets and the latest merchandise can be acquired at bayfc.com, with more updates available on @wearebayfc across social media platforms.


About Bay Football Club


Bay Football Club (Bay FC) stands as the latest addition to the NWSL, embodying the spirit of the Bay Area as its 14th team. Founded in April 2023 by soccer legends Brandi Chastain, Leslie Osborne, Danielle Slaton, and Aly Wagner, alongside Sixth Street and a notable group of tech, business, and sports leaders, Bay FC aims to revolutionize women’s soccer. Thanks to Sixth Street's landmark investment, Bay FC is set to bring a fresh, powerful, and creative approach to the game from the 2024 season onwards.


About Sixth Street


Sixth Street is a premier global investment firm, managing over $75 billion across various assets and commitments. Founded in 2009, the firm prides itself on its collaborative culture, innovative data use, and flexible capital to support companies at any growth stage. With a global team of over 600, including more than 200 investment professionals, Sixth Street continues to be a leader in financial solutions.

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