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Sevilla FC and JD Sports Fortify Partnership with Extended Sponsorship Deal.

Roger Hampel

Sevilla FC JD Sports
Sevilla FC JD Sports

Sevilla FC has announced the renewal of its sponsorship deal with JD Sports, the British sportswear powerhouse. This extension not only reaffirms JD Sports' position on the match shirts of Sevilla FC's first team but also introduces the brand onto the training kits, marking a significant enhancement of their initial agreement.

A Partnership of Ambition and Innovation

This announcement arrives six months following the initial agreement, reflecting the mutual satisfaction and ambition driving this partnership. JD Sports, known for its dynamic presence in the sportswear industry, will continue to showcase its logo on the sleeve of Sevilla FC's match shirts and, for the first time, on their training kit. Moreover, the company will maintain its status as an official sponsor of Sevilla FC Women, underscoring its commitment to supporting women's football as well.

The partnership between Sevilla FC and JD Sports extends beyond traditional sponsorship. Over the past year, both entities have collaborated on several innovative projects. Notably, JD Club Kings and 'El Córner de JD' have stood out for producing unique content and offering fans an intimate look into the club's dynamics, respectively. In addition, plans are afoot for JD Sports to collaborate with the Sevilla FC Foundation, aiming to engage more actively with the community through future activations.

Statements from the Club and JD Sports Leadership

José María del Nido Carrasco, Club President of Sevilla FC, expressed his enthusiasm about the partnership's progression, highlighting the synergy between two globally recognized brands known for their prestige and ambition. Michael Armstrong, JD Global Managing Director, mirrored this sentiment, expressing delight over the deal's extension. Armstrong emphasized the eagerness to build on the strong foundation laid in the initial phase of the partnership, promising further development of activation plans with the club.

JD Sports: A Titan in Sportswear Retail

JD Sports stands as a colossus in the sportswear retail sector, boasting over 3,400 stores worldwide and employing more than 65,000 individuals. With a robust presence across Europe, North America, and Asia, JD Sports caters to a diverse clientele, offering a mix of international brands and the latest in sports apparel. This global reach and dedication to quality make JD Sports a fitting partner for Sevilla FC, a club with a rich history and a bright future.


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