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Saudi Investment Bank (SIB) Signs Partnership Agreement with Real Madrid.

Salem Badughaish

Saudi Investment Bank (SIB) Signs Partnership Agreement with Real Madrid.
Saudi Investment Bank (SIB) Signs Partnership Agreement with Real Madrid.

FOT: Real Madrid


On October 26, 2023, Saudi Investment Bank (SIB) announced an official partnership agreement with Real Madrid CF. The partnership will make SIB the club's sole current Saudi-based sponsor. The terms of the agreement have not been disclosed, but it is reported to be a multi-year deal. SIB will have its branding featured on Real Madrid's training kits and other merchandise, and will also have access to marketing and branding opportunities at the Santiago Bernabéu stadium. SIB is one of the largest banks in Saudi Arabia, with a focus on corporate and investment banking. The bank has been expanding its international presence in recent years, and this partnership with Real Madrid is a significant coup.

Saudi Investment Bank (SIB) Signs Partnership Agreement with Real Madrid.

For Real Madrid, the partnership with SIB is a way to increase its brand awareness and reach in Saudi Arabia. The club has a large and passionate fan base in the country, and SIB will be able to help Real Madrid connect with these fans on a deeper level. The partnership is also likely to boost Real Madrid's commercial revenue. SIB is a well-known and respected brand in Saudi Arabia, and its association with Real Madrid will give the club access to a new pool of potential sponsors and partners. Overall, the partnership between SIB and Real Madrid is a mutually beneficial deal. SIB will be able to leverage Real Madrid's global brand to expand its international presence, while Real Madrid will be able to increase its brand awareness and reach in Saudi Arabia.


It is worth noting that this partnership is distinct from the Saudi Public Investment Fund (PIF) ownership of Newcastle United. The PIF is the sovereign wealth fund of Saudi Arabia, and it has been investing heavily in sports in recent years. However, the SIB partnership is a commercial deal between two private entities. It remains to be seen how this partnership will be perceived by Real Madrid fans. Some fans may be concerned about the potential for SIB to use its association with the club to promote its own interests. However, Real Madrid has stressed that the partnership is purely commercial, and that it will not have any impact on the club's values or sporting philosophy.

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