Inter and Socios.com Extend Partnership as Club Expands Global Fan Token Ecosystem.

Roger Hampel

Image: Inter Milan

Inter Milan and Socios.com have extended their long-running partnership, reinforcing the role of the $INTER Fan Token as a central component of the club’s digital fan engagement strategy.

The renewal will see both parties continue developing initiatives designed to connect supporters more directly with the club through digital participation, rewards and exclusive experiences.

Since launching on the Socios platform in 2021, the $INTER Fan Token has evolved into one of the most established fan-token projects in football, serving as a direct engagement channel between the club and supporters across more than 100 countries.

Global Reach and Direct Fan Relationships Inter

According to Inter, $INTER Fan Token holders have participated in 170 fan polls since launch, influencing a variety of club-related decisions including corner-flag designs, captain’s armbands, Hall of Fame selections, pre-match playlists and other elements connected to matchday culture.

The model allows clubs to gather fan input at scale while creating recurring interaction opportunities throughout the season.

One of the more notable figures disclosed by the club is the international distribution of the token.

Inter confirmed that the $INTER Fan Token is currently owned across 107 countries, illustrating how digital engagement products can help clubs interact with supporters beyond traditional geographic markets.

Executive Comments

Alexandre Dreyfus, CEO of Chiliz and Socios.com, described the renewal as part of the company’s strategy to strengthen its position in Italy and continue developing fan engagement products globally.

“The $INTER Fan Token will continue to evolve as a dynamic asset, offering fans opportunities to participate and access.”

Inter Chief Revenue Officer Giorgio Ricci said the partnership has helped place supporters at the centre of the club’s digital ecosystem.

“For the coming seasons, these opportunities will not only be confirmed, but will be further expanded.”