Royal Caribbean and Inter Miami CF Kick Off Multi-Year Partnership.

Roger Hampel

FOT: Inter Miami

Royal Caribbean International, the world's largest cruise line, has forged a multi-year alliance with Major League Soccer team Inter Miami CF. As the team's Main Partner and Official Vacation Partner, the collaboration promises to create a synergistic relationship between these two Miami-based entities.

The partnership was inaugurated with the high-profile event, "La Presentación," in July, where soccer stars and their families were welcomed at the bustling DRV PNK Stadium. The collaboration aims to build on Inter Miami’s recent sports achievements and Royal Caribbean’s legacy of over 50 years in the travel industry.

The partnership will be visible to fans through various channels, from stadium signage to digital platforms, starting with Inter Miami’s next home game. Both companies plan to engage with their South Florida community through local events and initiatives, solidifying their shared community-driven ethos.

The alliance is also timed perfectly with the upcoming launch of Royal Caribbean’s latest ship, Icon of the Seas, set to debut in January 2024. The new vessel promises a blend of resort, beach, and theme park experiences for travelers.

"This is a strategic alignment between two brands with global reach but local roots, and enormous ambitions for the future," said Inter Miami CF Chief Business Officer, Xavier Asensi.

The collaboration is seen as a pioneering step in the world of sports partnerships, setting a new standard for future initiatives between sports and other industries.