Real Sociedad Signs Three-Year Main Sponsorship Agreement with Baghdadi Capital.

Roger Hampel

Image: Real Sociedad

Real Sociedad has announced a three-season main sponsorship agreement with Baghdadi Capital, making the Madrid-based family office the primary shirt sponsor of the men’s first team from the 2025/26 season.

Sponsorship Scope and Visibility

Under the agreement, Baghdadi Capital’s branding will appear on the front of the first team’s match shirts and official travel apparel. The company will also have visibility on key advertising spaces at Estadio de Anoeta and at the club’s Zubieta training facilities.

The partnership was formally presented at Estadio de Anoeta, with club president Jokin Aperribay and Baghdadi Capital’s executive chairman and founder Baihas Baghdadi in attendance, alongside first-team players wearing the new sponsor-branded shirts.

About Baghdadi Capital Real Sociedad Baghdadi Capital

Founded in 2023 by Baihas Baghdadi, Baghdadi Capital is a 100% Spanish-owned global family office with a multi-sector focus. The group integrates companies specialising in corporate finance as well as strategic sectors such as real estate and selective strategic investments. It manages more than €2 billion in assets and operates in Spain, the United States, the United Kingdom, and Ireland.

The company offers flexible financing solutions tailored to business needs, providing immediate liquidity to support transactions, drive investments, and strengthen sustainable growth.

Strategic Rationale

For Real Sociedad, the deal is part of an ongoing internationalisation strategy, aimed at expanding the club’s network of partnerships with leading financial and business organisations. This approach seeks to reinforce the club’s positioning in both established and emerging markets.

Jokin Aperribay, president of Real Sociedad, said:

“We are very happy with this new agreement and very grateful to Baghdadi Capital. It brings a new perspective that will allow us to be more competitive in all areas, especially internationally.”

Baihas Baghdadi, executive chairman of Baghdadi Capital, commented:

“For Baghdadi Capital, sport is not only a visibility vehicle but also a reflection of the values that define us as a company: constant work, discipline, resilience, and long-term vision. Sponsoring Real Sociedad is both an honour and a responsibility — to accompany an exemplary institution on its path to the future, based on mutual respect and a shared commitment to excellence.”