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Real Betis and Driblab Renew Business Partnership to Strengthen Data-Driven Football Strategy.

Roger Hampel


Real Betis Driblab
Real Betis Driblab

Real Betis Balompié is delighted to announce the renewal of its strategic collaboration with Driblab, a leading big data consultancy for football professionals. This renewal marks a continuation of a productive partnership that began in the 2017/18 season, highlighting a commitment to innovation and precision in football management through advanced data analysis.


Pioneering Data-Driven Decisions in Football


Since the inception of this alliance, Real Betis has undergone a significant transformation in its approach to scouting and data analysis. Driblab has been instrumental in this shift, providing customized data solutions that have greatly enhanced the club's ability to identify emerging talent, optimize player value, and monitor performance effectively.


The renewed agreement underscores the mutual dedication of Real Betis and Driblab to pushing the boundaries of technology in sports. It reflects a shared vision of harnessing cutting-edge tools to minimize decision-making errors and maximize scouting efficacy.


Tailored Solutions for Enhanced Performance


Throughout their partnership, Driblab has tailored its services to meet the specific needs of Real Betis, adapting its robust data offerings to support the club’s unique strategic goals. This customization has allowed Real Betis to make more objective and strategic decisions, leveraging data to complement the subjective insights provided by human scouts.


Manu Fajardo, Director of Professional Football at Real Betis, emphasized the importance of this collaboration: "It's a further step in the methodology we want to establish within the sports direction at Real Betis with a data provider that helps us minimize the margin of error in decision-making. We value the subjective information from our scouts highly, but football is evolving with these tools and data, which helps in minimizing errors, detecting talent, and measuring physical aspects which are so crucial today."


Sustained Growth and Innovation


Founded in 2017, Driblab has seen sustained growth, working with some of the top clubs worldwide and continually developing innovative products and services to meet the challenges of modern football.


Salvador Carmona, CEO of Driblab, expressed his satisfaction with the renewal, stating, "It is an honor to continue our collaboration with Real Betis Balompié. This renewed agreement confirms the positive impact we have achieved in our relationship with the club's sports direction and reaffirms our shared commitment to innovation and improvement in talent search."


Antonio Durán, scout and analyst at Driblab, added, "We are very proud to continue working closely with Real Betis. We aim to support their football vision with data and provide all possible information in transfer markets and performance analysis."

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