RB Leipzig Concludes Brazil Tour with Strong Commercial and Media Outcomes.

Roger Hampel

Image: RB Leipzig

RB Leipzig has concluded its pre-season Brazil tour, combining competitive fixtures, media activities, and community engagement initiatives designed to strengthen the club’s international footprint, particularly in South America’s largest football market.

Competitive and Cultural Highlights

The centrepiece of the trip was a friendly against Santos FC in Bragança, broadcast live on SportTV/Globo. Players also participated in cultural activities, including surfing sessions with Brazilian athlete Pedro Scooby and a visit by Xavi Simons to the Instituto Projeto Neymar Jr., guided by Neymar himself.

In partnership with Red Bull Bragantino, the tour also included a corporate social responsibility (CSR) initiative aimed at contributing to local community projects.

Media and Content Production RB Leipzig Brazil Tour

The itinerary featured a Media Day in São Paulo and a Creator Day in Atibaia, where over 70 athletes and content creators collaborated on materials tailored for the Brazilian audience. These activities were designed to leverage both player profiles and local influencer networks to expand RB Leipzig’s brand presence in the region.

Brazil Tour by the Numbers

According to the club, the tour generated:

• 150 million+ impressions across media and digital platforms

• 200+ articles published in over 50 media outlets

• 78% of new Instagram followers during the tour originating from Brazil

  
  

Strategic Implications

With Brazil representing one of the largest football markets globally, the tour served multiple objectives: reinforcing RB Leipzig’s global positioning, enhancing media exposure, and building a stronger connection with South American audiences.

Partnership with Red Bull Bragantino played a role in local operations, logistics, and media outreach, ensuring access to both sporting infrastructure and cultural networks.