Roger Hampel
RB Leipzig has officially announced a long-term partnership with PUMA, set to take effect from July 1, 2024. This collaboration marks the beginning of a new era for RB Leipzig, with PUMA becoming the exclusive kit supplier for all the club’s teams, spanning men’s, women’s, youth, eSports divisions, and the football school.
As of the 2024/25 season, fans of RB Leipzig can look forward to donning jerseys crafted by PUMA, a brand synonymous with innovation and quality in sports gear. This partnership extends beyond outfitting the teams; it encompasses sponsorship, merchandising, match day advertising at the iconic Red Bull Arena, activities at the RB Leipzig Football Academy, and various digital activations, promising to enhance the fan experience and engagement in unprecedented ways.
Johann Plenge, the Managing Director of RB Leipzig, expressed his enthusiasm about the partnership, highlighting it as a significant milestone in the club's journey. "Securing a long-term partnership with such a reputable company as PUMA is a testament to our growth and ambition. This alliance not only equips our teams for success on the field but also aligns with our club's values of youth, dynamism, and innovation," said Plenge. He emphasized the shared vision between RB Leipzig and PUMA to drive football innovation and create exciting projects together.
Echoing Plenge's sentiments, Arne Freundt, CEO of PUMA, commended RB Leipzig's rapid rise in football, both in Germany and on the international stage. "We are thrilled to support the Red Bulls of RB Leipzig and contribute to their journey with our cutting-edge sports gear and marketing expertise. This partnership is a powerful union of two entities committed to excellence in football," Freundt remarked.
PUMA's legacy as a leading sports brand is well-established, with 75 years of pushing the boundaries in sports and culture. Known for its commitment to creating fast products for the world's fastest athletes, PUMA's partnership with RB Leipzig is poised to bring a new level of performance and style to the club. With a diverse portfolio that includes Football, Running and Training, Basketball, Golf, and Motorsports, PUMA’s collaboration with renowned designers and brands has consistently blurred the lines between sports performance and street fashion.
Source: RB Leipzig
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