Paris Saint-Germain Surpasses 50 Million TikTok Followers and Reaches One Billion Views This Season.

Roger Hampel

Image: Unsplash

Paris Saint-Germain (PSG) has crossed a new digital milestone, surpassing 50 million followers on TikTok while generating over one billion video views since the start of the 2025/26 season. The achievement reinforces PSG’s position as one of the most engaged sports organizations on the platform and highlights its growing influence among younger audiences.

Digital Growth Paris Saint-Germain TikTok

Since July 1, PSG has added three million new TikTok followers, consolidating its role as a leading football brand in short-form content. According to the club, the majority of its TikTok community is under 24 years old, underlining the platform’s importance in reaching Gen Z and younger demographics worldwide.

Image: PSG

Strategic Positioning

The club has invested heavily in digital content teams and youth-focused campaigns, with TikTok serving as a central pillar of its social media strategy. PSG positions itself as a “club of the new generation,” aiming to leverage its global profile to remain competitive in the digital space and maintain engagement with emerging audiences.

Industry Context

Football clubs worldwide are increasingly prioritizing digital platforms to expand their reach and commercial opportunities. PSG’s TikTok growth reflects broader industry trends where global clubs use social media not only for fan interaction but also as a tool to attract sponsors and partners targeting younger consumers.

With 50 million followers, PSG strengthens its place among the most followed sports brands on TikTok, demonstrating how digital engagement has become a key component of modern football business.