Paris Saint-Germain and Visit Qatar Renew Global Partnership Through 2028.

Roger Hampel

Image: Paris Saint-Germain

Paris Saint-Germain and Visit Qatar have confirmed the renewal of their global partnership, extending the agreement through 2028 and reinforcing one of the longest-running destination marketing collaborations in European football.

A Long-Term Destination Marketing Partnership Paris Saint-Germain Visit Qatar

The renewal was announced in Doha during the official opening of Ici C’est Paris Park, a branded fan experience designed to showcase the Paris Saint-Germain identity outside Europe. The event included a large-scale drone show over the city skyline, marking the next phase of a partnership that has been in place since the 2012/13 season.

Under the renewed agreement, Visit Qatar will continue as a Premium Partner across Paris Saint-Germain’s men’s football, women’s football and handball teams. The scope underlines the breadth of the partnership and reflects a strategic focus on multi-sport visibility rather than a single-team association.

The announcement coincided with the launch of Ici C’est Paris Park in Doha, positioning the partnership within an experiential marketing framework rather than a traditional sponsorship announcement.