Roger Hampel
Palmeiras and PUMA have officially announced the extension of their sportswear supply agreement until 2028. This new contract marks the longest renewal since the partnership began in 2019, reinforcing a successful relationship that has already yielded 11 significant titles, including two Libertadores, two Brazilian Championships, and various other accolades.
Continuing the Success
Since the inception of the partnership, Palmeiras and PUMA have built a trajectory of success. With important titles such as the 2020 and 2021 Libertadores, the 2022 and 2023 Brazilian Championships, and the 2020 Copa do Brasil, among others, the collaboration stands out not only for its on-field results but also for the mutual commitment to elevating the club's name and tradition.
Commitment and Respect Palmeiras PUMA
Palmeiras' president, Leila Pereira, expressed her satisfaction with the renewal: “We are very happy to continue with PUMA as Palmeiras’ sportswear partner. PUMA has shown great commitment and respect for our club.” Leila further highlighted that the partnership has been successful both on and off the field and will continue to strengthen the relationship between the brands and the Palmeiras Family.
Partnership Scope
The renewed partnership will continue to cover the supply of sportswear for Palmeiras' men’s and women’s teams, as well as youth teams. Additionally, Palmeiras and PUMA will keep developing exclusive products for Avanti members, enhancing the connection with the fans and providing personalized items that represent their passion for the club.
Engagement and Sports Promotion
Charlie Gagliardi, PUMA's president in Brazil, reiterated the brand’s commitment to translating the fans’ passion into engaging products and campaigns: “Together with Palmeiras, our priority will be to continue giving voice to the feelings of the Palmeiras fans, translating this passion for the club into products and campaigns that engage and promote the sport.” Gagliardi also thanked President Leila and the Palmeiras team for their renewed trust in PUMA’s work.
Promising Future
The extension of the partnership until 2028 promises to continue an era of successes and innovations. With both parties committed to maintaining and elevating standards of excellence, the coming years are expected to bring even more achievements and advancements, both in sports and in fan relations.
Source: Palmerias
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