Roger Hampel
New Balance Football has just announced the signing of Brazilian teenage sensation, Endrick, to their illustrious roster of athletes. This 17-year-old prodigy is widely acclaimed as one of the most electrifying young talents in football today, and his partnership with New Balance is a testament to the brand's dedication to nurturing emerging stars.
Early Career Highlights: Endrick's journey to stardom began at the tender age of 15, when he first made waves with his standout performances for Palmeiras and the Brazil youth teams. His rapid ascent in the football world was marked by a series of historic achievements, including becoming the youngest player to represent Palmeiras and, shortly thereafter, scoring a goal that made him the second youngest scorer in Brazil’s Série A history.
Season Triumphs: The 2023 season saw Endrick not only finish as Palmeiras' top goal scorer with 11 goals but also helped secure back-to-back Brazilian Serie A trophies. His extraordinary skills on the field led to a coveted spot in the Brazil national team for the 2026 World Cup qualifiers, making him the youngest player to receive such an honor in nearly three decades.
A Future with Real Madrid: Looking ahead, Endrick is poised to make an even more significant leap in his career. In July 2024, upon turning 18, he is set to join Real Madrid, marking the most expensive transfer ever from the Brazilian market.
Endrick's Thoughts: Commenting on his new partnership, Endrick expressed his excitement and gratitude. He highlighted the alignment of core values between himself and New Balance and acknowledged the brand's commitment to supporting his journey towards professional excellence.
New Balance's Perspective: Andrew McGarty, Global Director of Sports Marketing for Global Football at New Balance, lauded Endrick's unique talent and determination. He emphasized that Endrick personifies the brand's ethos of Fearless Independence and expressed eagerness to work together, especially in giving back to the Brazilian community.
Roc Nation Sports International’s Take: Frederico Pena, President of Roc Nation Sports International Brazil, remarked on the significance of Endrick's partnership with New Balance. He described it as a historical alliance that will further bolster Endrick's rapidly rising career in football.
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