FC Barcelona Names Nespresso Official Coffee of Espai Barça in Five-Season Deal.

Roger Hampel

Image: FC Barcelona

FC Barcelona has signed a five-season partnership with Nespresso, naming the Nestlé-owned coffee brand the Official Coffee of Espai Barça.

Nespresso will initially be introduced across the VIP areas of Spotify Camp Nou, where its products will be served during matches, events and other activities held at the stadium. Barcelona said the partnership will be rolled out gradually but did not specify which additional areas will be included.

Nespresso Enters Spotify Camp Nou Hospitality FC Barcelona

The first phase of the agreement is focused on premium hospitality.

Nespresso products will be available to guests in Spotify Camp Nou’s VIP areas, giving the company a presence across both matchdays and non-football events hosted at the venue.

The arrangement will use Nespresso’s professional offering, which supplies coffee systems to hotels, restaurants, offices and other commercial venues.

Its Nespresso for Business portfolio includes the Zenius, Aguila, Nespresso Momento and Giorno Mini machine ranges, alongside coffee varieties developed specifically for professional customers.

Five-Season Agreement Covers Espai Barça

The sponsorship designation applies to Espai Barça, FC Barcelona’s wider stadium and infrastructure project, while the initial implementation announced by the club is at Spotify Camp Nou.

The five-season term gives Nespresso a long-term commercial position around the redeveloped venue as Barcelona develops its hospitality and event operations.

Nespresso operates in 96 markets, employs more than 14,000 people and had 818 boutiques globally in 2024.

The company also works with more than 168,550 farmers in 18 countries through its AAA Sustainable Quality programme, established in 2003 in collaboration with the Rainforest Alliance. Nespresso has held B Corp certification since 2022.

The agreement adds coffee as another commercial category within Espai Barça, with Nespresso’s first activation focused specifically on VIP hospitality at Spotify Camp Nou.