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Writer's pictureRoger Hampel

Manchester United Welcomes Omar Berrada as New CEO.

Roger Hampel


Manchester United CEO
Manchester United CEO

Manchester United, a club synonymous with footballing excellence, has ushered in a new era of leadership and ambition with the appointment of Omar Berrada as the Chief Executive Officer. This strategic move, announced on January 20, 2024, signifies the Club's renewed focus on reclaiming its position at the pinnacle of football.


Omar Berrada, known for his profound expertise in the football industry, steps into this prestigious role with a vision to revitalize Manchester United's performance both on and off the pitch. His appointment is a clear statement of intent from the Club to prioritize football excellence and operational efficiency.


A Proven Track Record in Football Leadership


Berrada's journey in football management is marked by significant achievements and leadership roles at some of Europe's top clubs. His tenure as Chief Football Operations Officer at City Football Group, overseeing 11 clubs across five continents, has been particularly noteworthy. His experience at Barcelona further adds to his impressive credentials, making him an ideal candidate to steer Manchester United towards a bright future. Manchester United CEO


Strategic Vision for Manchester United


Manchester United's ambition to re-establish itself as a dominant force in English, European, and world football aligns perfectly with Berrada's skill set. His appointment is more than just a change in leadership; it is a strategic move towards rejuvenating the Club’s ethos and performance. Berrada is expected to bring a combination of commercial acumen and footballing insight, essential for navigating the modern football landscape.


Commitment to Club's Heritage and Success


The Club's commitment to honoring its rich heritage while striving for success is evident in its choice of CEO. The words of Sir Matt Busby, about the 'red flag flying high', resonate with the Club's aspirations under Berrada's leadership. Manchester United is poised to enter a new chapter where tradition and ambition coalesce to create a winning formula.


A Smooth Transition and a Promising Future


While Omar Berrada's official start date is yet to be confirmed, the Club ensures a seamless transition with Patrick Stewart continuing as the interim CEO. The anticipation for Berrada’s tenure is high among fans and stakeholders alike, as Manchester United embarks on this journey to reclaim its glory.

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