Roger Hampel
Manchester City has broken new ground by becoming the first football club to launch an official Fortnite Creative map. Announced today, the innovative gaming experience titled 'The Ladder [Man City]' merges the thrilling world of Manchester City with the global sensation of Fortnite, offering fans a unique blend of football and gaming.
A Competitive Gaming Experience
'The Ladder [Man City]' is a one-v-one map designed to capture the competitive and dynamic spirit that defines Manchester City, the recently crowned Premier League champions for the fourth consecutive season. This map draws inspiration from the club's distinctive 'glyphs', a series of symbols that encapsulate recognizable icons within the City brand. Gamers will navigate through 11 themed arenas, each bringing a piece of the City to life.
Themed Arenas
Blue Moon Level:Â Inspired by the iconic City anthem, this arena embodies the club's enduring spirit.
Bee Level:Â A tribute to the famous Manchester worker-bee, symbolizing the city's industrious nature.
Intense One-v-One Matches Manchester City Fortnite
Designed with support from Karta, the map challenges players to climb the ranks in intense one-v-one matches. Player positions constantly shift based on performance, creating a dynamic and competitive atmosphere. Winners ascend to higher arenas, while losers descend, with the ultimate champion being crowned in arena one after the final round. Manchester City Fortnite
Celebratory Content and Activations
To mark the launch, Manchester City will release a series of content across their channels during the men's first team pre-season tour in the United States. Special activations are planned around the team's first fixture against Celtic Football Club in Chapel Hill, North Carolina, enhancing the fan experience both online and offline.
Expanding the Esports Frontier
This Fortnite creative map is the latest stride in Manchester City's burgeoning gaming and esports strategy. The club has been actively engaging with both football and esports audiences through bespoke experiences and unique collaborations. This includes professional esports teams across various titles, such as Fortnite, and dedicated esports content channels.
Statement from City Football Group
Nuria Tarre, Chief Marketing and Fan Experience Officer at City Football Group, expressed excitement about the new venture:
"We are delighted to launch our official Fortnite creative map in collaboration with Epic Games for gaming and football fans around the globe to enjoy. The opportunity to build this world in Fortnite presented a fantastic way to increase our presence across the competitive gaming space, a natural crossover for our leading sports entertainment brand."
Tarre further highlighted the importance of such initiatives in enhancing off-pitch fan engagement, anticipating a significant crossover of esports and football fans immersing themselves in this new City experience.
Accessing 'The Ladder [Man City]'
Players can dive into 'The Ladder [Man City]' starting from 9:00 AM (UK) on July 20, using the game access code 7124-6951-4339. This launch marks a significant milestone in the integration of sports and gaming, showcasing Manchester City's innovative approach to fan engagement and entertainment.
Source: Manchester City
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