Liverpool FC Signs Multi-Year Global Partnership with EC Markets.

Roger Hampel

Image: Liverpool Football Club

Liverpool Football Club has announced a new multi-year partnership with EC Markets, naming the global trading and investment platform as an Official Global Partner.

The agreement introduces EC Markets—a leading name in forex, indices, equities, and commodities trading—into the Premier League’s commercial ecosystem at a pivotal time in its international expansion. As part of the collaboration, EC Markets will leverage Liverpool FC’s global brand presence to engage new audiences and raise awareness of its multi-asset trading services.

Global Visibility and Branding at Anfield Liverpool FC EC Markets

Under the terms of the agreement, EC Markets will receive prominent branding rights at Anfield, including pitchside LED displays and digital advertising boards. These assets are expected to deliver wide exposure, with an estimated 504 million global TV viewers tuning into Liverpool matches per season.

The broker’s visual identity will make its matchday debut on August 4, during the club’s pre-season fixtures against Athletic Club, forming part of a broader activation campaign.

“We want partners who share our passion, ambition and commitment to innovation, and are proud to welcome EC Markets to the LFC family,” said Ben Latty, Chief Commercial Officer at Liverpool FC.“With hundreds of millions of fans worldwide, this partnership will generate global exposure for EC Markets, and we look forward to working together.”

Strategic Objectives and International Growth

The partnership is part of EC Markets’ broader strategy to expand its global client base and promote its trading technology across key international markets.

“We are absolutely thrilled to partner with Liverpool FC, a club with a rich history and truly global reach,” commented Matthew Smith, CEO and Chairman of EC Markets.“As we partner with the number one football club in the most prestigious league in the world, we see a reflection of our own ambitions at EC Markets.”

Smith highlighted parallels between the two organizations' commitment to performance, innovation, and integrity, aligning Liverpool’s legacy in football with EC Markets' aspirations in the financial sector.

“Just as Liverpool FC has earned its place at the top through relentless dedication and success, we too are committed to position EC Markets as a number one leader in the financial markets.”