LFP Announces Extended Partnership With Decathlon Through 2032.

Roger Hampel

Image: LFP

The Ligue de Football Professionnel (LFP) has renewed and expanded its partnership with Decathlon, confirming the French sports retailer as a Major Partner of the league through 2032. The agreement extends a relationship that began in 2022 and formalises Decathlon’s role across Ligue 1 and Ligue 2 competitions.

As part of the deal, Decathlon will continue to supply the official match balls for both leagues, while increasing its commercial visibility across matchdays and digital platforms.

Continuity in Core Rights With Expanded Commercial Scope Decathlon

The supply of official match balls remains the central asset within the partnership. Decathlon, through its Kipsta brand, will continue to design and produce match balls used in Ligue 1 McDonald’s and Ligue 2 BKT.

The renewed agreement also includes broader exposure across league competitions and media channels, reflecting an expanded commercial footprint compared to the initial partnership cycle.

Domestic Brand Alignment

The partnership is built around a shared positioning within the French market. Decathlon’s design and development operations for team sports are based in Tourcoing, reinforcing a domestic production and innovation model aligned with the LFP’s emphasis on “football à la française.”

This localised approach differentiates the partnership from more globally oriented supply deals, positioning it as a collaboration rooted in national identity, product development and proximity to the professional game.

Product Development and Accessibility Positioning

A central component of the agreement is the co-development of match balls, incorporating feedback from professional players and competition requirements. The objective is to translate elite-level performance standards into products accessible to a wider consumer base.

Decathlon’s positioning in the market — combining performance with price accessibility — remains a defining element of the partnership. The link between professional competitions and consumer product lines is used as a distribution and branding mechanism.

Executive Comments

Jérémie Siino, Brand Director at Kipsta, highlighted the validation of the product at elite level, speaking via the LFP’s official communication:

“The renewal of this partnership confirms the credibility of Kipsta products at the highest level… our ambition is to make performance accessible to all players.”

Matthieu Maignal, Partnerships Director at LFP Media, emphasised the collaborative dimension of the agreement:

“This renewal marks a new stage in a partnership built close to clubs and stakeholders… with the ambition to promote French expertise.”