Roger Hampel
Photo Credit: Leeds United
Leeds United has officially announced the extension of its partnership with adidas, one of the world’s leading sports brands. First signed ahead of the 2020/21 season, the renewed agreement cements adidas as the Official Kit Partner for Leeds United, producing the playing and training kits for all teams across the club. This partnership not only marks a significant step in the club's journey but also strengthens the connection between the global brand and the passionate Leeds United fanbase.
Record-Breaking Kit Launch and a Growing Partnership
The extension follows a remarkable season for Leeds United's kit sales, with the Away Kit for the 2024/25 season achieving a record-breaking launch. An impressive 15,000 shirts sold within the first 24 hours, underscoring the excitement and loyalty of Leeds supporters and breaking previous sales records. This success speaks to the power of the adidas and Leeds United collaboration, one that delivers on quality and design innovation that fans are eager to support.
Adidas, known for its worldwide influence in sports, recently played a key role as an Official Partner of the FIFA World Cup™ 2022 in Qatar and the UEFA Euro 2024™ held in Germany. Their partnership with Leeds United brings their expertise and resources to the club, driving further engagement and strengthening the brand’s presence in football globally.
Enhanced Shopping Experience for Fans
Fans will continue to enjoy access to the latest Leeds United kits and exclusive adidas collections at multiple outlets. The full range of adidas products is available both online via the official Leeds United website and at key locations, including Elland Road, Leeds Bradford Airport, Trinity Leeds, and the White Rose Centre. For convenience, supporters can also purchase the club’s kit and merchandise at select adidas stores and through official retail partners.
Statements from adidas and Leeds United
Christopher Walsh, Vice President Brand at adidas, shared his excitement about the ongoing collaboration:
“We are thrilled to extend our successful partnership with Leeds United. Leeds United is a club with a rich history and a passionate fan base, and we are proud to be a part of their journey. We look forward to creating more iconic kits and apparel that excites and energises fans both in the UK and around the world. Together, we will continue pushing boundaries in performance, style, and innovation on and off the pitch.”
Morrie Eisenberg, Chief Operating Officer at Leeds United, expressed the club’s enthusiasm as well:
“Everyone at the club is incredibly excited that we have extended our partnership with adidas. We have built such a strong relationship over the last few seasons, and it is great that we can now continue collaborating with the fantastic team at adidas. The brand is one of the most recognisable names in sport, and we have really enjoyed working alongside them on not only kit designs and launches but also limited-edition ranges such as Originals and the recently released Spezials range.”
Comentários