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LAFC Announces Zelle as New Golden Boot Club Partner to Elevate Fan Experience.

Roger Hampel

Zelle LAFC
Zelle LAFC

The Los Angeles Football Club (LAFC) has proudly introduced Zelle® as a Golden Boot Club corporate partner and the official peer-to-peer (P2P) payment provider. This partnership marks a significant enhancement in the way fans can engage with the club and each other, both inside and outside of BMO Stadium.

Zelle is renowned for its role as a leader in the payments industry, and its alignment with LAFC's vision to provide a first-class fan experience and community support is a natural fit. LAFC Co-President & Chief Business Officer, Larry Freedman, expressed enthusiasm about the partnership, stating, "We are thrilled to welcome Zelle as a partner to the LAFC family and we're looking forward to working together to serve the Los Angeles community for years to come."

As part of this partnership, Zelle will be integrated into various facets of the fan experience. Notably, Zelle® becomes the new presenting partner of LAFC Gold, the club’s loyalty program, which grants exclusive access and benefits to LAFC fans globally. This move is set to enrich the rewards and engagement opportunities available to loyal fans, adding a digital ease to how they interact with the club's offerings.

In an exciting development for match-day experiences, Zelle will also sponsor the premium guest entrance at BMO Stadium, now re-named the Zelle Grand Lobby. This enhancement is part of a broader strategy to integrate Zelle's services into the stadium, facilitating a smoother and more enjoyable experience for attendees.

Moreover, Zelle and LAFC are collaborating on the "Saves for the Community" initiative, where Zelle® pledges to donate $1,000 for every regular season save made by an LAFC goalkeeper. The funds will support Latinos for Education, an organization dedicated to empowering Latino educators and advocating for Latino students and families. Cameron Fowler, Chief Executive Officer at Early Warning Services, noted, "Our partnership with LAFC is an opportunity to enhance the in-game fan experience by investing in our communities."

An innovative feature introduced by Zelle is the "Settle up in the 70th" campaign, where fans are encouraged to use Zelle to split costs such as tickets and concessions, particularly as the game approaches its final stages. This initiative not only promotes the convenience of Zelle's payment solutions but also enhances the social aspect of attending games.

This partnership between LAFC and Zelle promises to transform the way fans enjoy soccer, engage with the community, and experience game days at BMO Stadium. It's a testament to how LAFC is embracing digital innovation to further enrich the fan experience and community involvement, setting a standard for sports club partnerships.


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