Juventus Women and TikTok Italia Extend Partnership: TikTok Becomes Front of Shirt Sponsor.

Roger Hampel

Juventus TikTok

Photo Credit: Juventus Women

The partnership between Juventus and TikTok Italia is set to reach new heights as the two organizations announce the expansion of their collaboration. This groundbreaking deal positions TikTok as the front-of-shirt sponsor for Juventus Women, underlining a shared commitment to elevate the visibility and impact of women’s football on a global stage.

A Growing Fanbase on TikTok

Since launching the @juventuswomen TikTok profile just seven months ago, the account has achieved remarkable success, amassing over 730,000 followers and garnering nearly 100 million video views. The profile has reached over 5.6 million users, solidifying the Juventus Women team as a popular and influential presence on the platform. This partnership is more than just a sponsorship; it’s a strategic alliance aimed at expanding the reach and visibility of women’s football by leveraging TikTok’s broad user base.

Engaging Fans with Exclusive Content Juventus TikTok

One of the main objectives of this partnership is to keep fans engaged through exclusive content and experiences. At the Allianz Training Center in Vinovo, the dedicated TikTok Corner offers fans an insider’s view into the lives of Juventus Women, courtesy of TikTok-native creators. These creators offer a unique, behind-the-scenes perspective on the daily activities of the team, creating a dynamic and immersive experience for fans. Through this innovative approach, Juventus and TikTok aim to create new and engaging storytelling formats, connecting fans with their favorite players like never before.

A Shared Vision for the Future

Marco Castellaneta, Media Director at Juventus, emphasized the importance of this collaboration, saying, “We are thrilled to announce the renewal of such a prestigious partnership, which involves our women’s first team. The decision by a global player like TikTok to continue and expand their collaboration with Juventus Women is a clear demonstration of the shared commitment both organizations have towards the growth and recognition of women’s football.”

Salvatore Di Mari, Head of Operations for TikTok Italia & Spain, echoed these sentiments, stating, “We are excited to be working with Juventus Women to bring dedicated content from this talented team to our global sports community, giving them a front row seat to all the action. This collaboration builds on our commitment to shine a greater spotlight on women’s sports while giving female players the equal representation and recognition they deserve.”