Juventus and EA SPORTS Expand Partnership Into Live Match Broadcasting.

Roger Hampel

Image: Juventus

Juventus and EA SPORTS have taken their long-standing partnership into a new category, with the gaming company broadcasting live Juventus matches for the first time.

The collaboration began on 31 July, when EA SPORTS streamed Juventus' pre-season victory over OGC Nice, which the Italian club won 2-0 at the Juventus Training Center.

A second live broadcast is scheduled for 17 August, when Juventus will face Juventus Next Gen at Allianz Stadium.

EA SPORTS Enters Live Match Distribution Juventus

EA SPORTS has long been one of Juventus' closest commercial partners through the EA SPORTS FC franchise.

For the first time, supporters were able to watch a Juventus match live through an EA SPORTS streaming platform.

The agreement gives the gaming company broadcast rights to two pre-season fixtures, creating a new touchpoint between EA SPORTS and football audiences outside its core video game products. By adding live match broadcasts to the relationship, both organisations are expanding the ways supporters interact with the club across digital platforms.