Inter Miami CF Names Pura Vida Miami as Official Health Foods Partner in Wellness-Focused Sponsorship.

Roger Hampel

Photo Credit: Inter Miami CF

Inter Miami CF has announced a new partnership with Pura Vida Miami, marking the club’s first-ever official Health Foods Partner. The agreement integrates the health-focused lifestyle brand into multiple facets of the club’s performance, nutrition, and fan engagement strategy.

This collaboration highlights a growing trend across professional sports, where clubs are aligning with wellness and clean eating brands to reinforce both on-field performance and off-field lifestyle positioning. The partnership is especially relevant to Inter Miami's South Florida roots, combining two fast-growing, locally inspired brands.

Partnership Scope and Strategic Objectives Inter Miami CF Pura Vida Miami

The partnership will see Pura Vida Miami provide daily nutritional support to Inter Miami athletes across all levels—from Academy players to First Team professionals. This includes:

• Supplying player meals for the First and Second Teams

  
  

• Acting as presenting partner of the Academy Nutrition Program and Healthy Nutrition Workshops

  
  

• Featuring as the jersey back sponsor for the MLS NEXT Pro team

  
  

The agreement positions Pura Vida Miami as an integral partner in athlete health and recovery, embedding its role into training infrastructure and performance management.

Commercial Visibility and Fan Engagement

Beyond nutrition, the partnership includes matchday integration at Chase Stadium, where fans will gain access to Pura Vida Miami’s offerings through:

• Pre-order suite menu options

  
  

• Interactive brand activations in the fan zone

  
  

• Brand exposure through hospitality menus and digital content

  
  

This approach blends performance partnerships with consumer-facing activations, helping Inter Miami CF expand its presence in the lifestyle and health-conscious consumer category.

Building on Shared Regional Identity

Both Inter Miami CF and Pura Vida Miami are brands born and scaled in South Florida, and the collaboration is positioned as a natural alignment of vision and values.

Euan Warren, Inter Miami’s Vice President of Partnerships, emphasized the local synergy:

“As two homegrown brands on the rise, Inter Miami CF and Pura Vida Miami are showing how Miami’s influence goes beyond the pitch.”

Pura Vida’s CEO and Founder Omer Horev added:

“We’re proud to join forces with Inter Miami. Through this collaboration, we’re championing the next generation of athletes by promoting healthier eating habits and building a stronger foundation for long-term wellness and performance.”

A Case Study in Wellness-Focused Sponsorship Strategy

This agreement reflects a wider sponsorship model shift, where football clubs increasingly integrate lifestyle brands that support the physical and emotional well-being of both players and fans. It also highlights how clubs are creating new inventory—such as Academy nutrition programs and youth education workshops—for purpose-led, non-endemic sponsors to engage meaningfully.

For Pura Vida Miami, the partnership provides:

• Brand alignment with elite performance

  
  

• Daily visibility within player environments

  
  

• Direct fan engagement through stadium integration

  
  

• Regional amplification as part of the Inter Miami community