Idealista Extends Partnership with AS Roma.

Roger Hampel

Introduction

AS Roma, the renowned football club, and idealista, Italy’s leading real-estate portal, have renewed their partnership, scaling it up to make idealista a "Proud Partner" of the Club. The collaboration aims to offer unique experiences for both football enthusiasts and those in the real-estate market.

A Win-Win Collaboration

The new agreement sees idealista expanding its brand presence around the Stadio Olimpico during Serie A and Coppa Italia home matches. The real-estate platform's branding will be prominently displayed on big screens and pitchside LED boards. But the partnership goes beyond mere advertising. Michael Wandell, AS Roma's Chief Commercial and Brand Officer, emphasized, "Our fans have two homes— their personal residences and the Stadio Olimpico. This partnership with idealista supports them in finding their ideal home."

More Than Just Visibility

Antonio Giordano, Co-CEO of idealista, highlighted that this alliance aims to create "meaningful connections." In addition to offering idealista customers a fantastic platform for networking during AS Roma games, the partnership also seeks to earn the trust of football fans seeking property. "The passion of Roma fans is infectious," noted Giordano, "and aligning ourselves with that energy enables us to improve users' property hunting experience."

New Content to Engage Fans

One of the most intriguing elements of this extended partnership is the involvement of Giallorossi players. They will feature in exclusive editorial content curated by idealista/News, which will be promoted through AS Roma's official social media channels. This innovative approach will surely engage fans and idealista's audience on a deeper level.

Why This Partnership Matters

The collaboration between AS Roma and idealista serves as an excellent example of how partnerships can go beyond simple financial exchanges. It brings together the worlds of sports and real estate, providing benefits that extend not just to the brands involved but also to their respective communities — a synergy that adds value to both parties.

Conclusion

Idealista and AS Roma are coming together to create a unique blend of sports and real estate experiences for their communities. Whether you're a hardcore Roma fan or someone looking to buy a new home, this partnership promises to bring fresh, new opportunities to explore.