Husqvarna and Liverpool Football Club Announce Global Partnership.

Roger Hampel

Husqvarna Liverpool

Husqvarna, a leading provider of outdoor power products, has entered into a multi-year global partnership with Liverpool Football Club (LFC), one of the most iconic football clubs in the world. This collaboration marks Husqvarna as the official groundskeeping partner of LFC, a first for both organizations.

Enhancing Pitch Maintenance with Advanced Technology

Since 2021, LFC has utilized Husqvarna robotic mowers to maintain the pristine conditions of their green spaces at the AXA Training Centre and AXA Melwood Training Centre. This new partnership will see Husqvarna’s state-of-the-art equipment and innovative solutions become more deeply integrated into LFC’s groundskeeping operations, ensuring that the club’s playing surfaces remain at the highest standard for both training and competitive matches.

Mutual Commitment to Quality and Innovation

Ben Latty, Chief Commercial Officer at LFC, commented on the partnership: “We are pleased to announce this partnership between Liverpool FC and Husqvarna. Both organizations are leaders in their respective fields and share a commitment to innovation and quality. Husqvarna’s expertise in grounds maintenance is unmatched, and we look forward to working with them to maintain our facilities to the highest possible standards.”

Expanding Global Presence and Brand Visibility

Liverpool FC will help increase Husqvarna’s global profile through bespoke content and activations on its social platforms, which have a combined global following of 186 million. Additionally, Husqvarna branding will feature on digital LED boards during matches, reaching over 400 million TV viewers per season worldwide. This increased visibility will enhance Husqvarna’s brand recognition on a global scale.

Shared Values and Goals

Yvette Henshall-Bell, President Europe, Forest & Garden Division at Husqvarna, expressed enthusiasm for the partnership: “We are excited to partner with Liverpool Football Club, a globally recognized institution that shares our values of innovation and sustainability. Together, we aim to provide exceptional experiences to fans and customers around the world.”

Focus on Sustainability and Innovation

This partnership underscores a shared commitment to sustainability and innovation. By integrating Husqvarna’s advanced groundskeeping technology with Liverpool FC’s facilities, both organizations aim to set new standards in sports facility maintenance and fan engagement.

Future Prospects

As part of the agreement, Husqvarna’s equipment will play a crucial role in maintaining the playing and training surfaces at Liverpool FC, ensuring they meet the highest standards. The collaboration will also involve joint initiatives to engage with fans and promote both brands globally.

Source: LFC Media