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Hertha BSC and CG Elementum AG Have Agreed To Continue Their Partnership.

Roger Hampel


Hertha BSC CG Elementum AG
Hertha BSC CG Elementum AG

Hertha BSC has recently announced the continuation of its long-standing partnership with CG Elementum AG. This renewal signifies a significant development in the sports marketing and sponsorship landscape. The announcement follows a period of uncertainty regarding the interpretation of the sponsorship contract and the obligations involved. However, these issues have been amicably resolved, paving the way for a renewed and strengthened collaboration.


The Essence of the Partnership

The partnership between Hertha BSC and CG Elementum AG, a notable player in the real estate sector, has always been defined by mutual trust and cooperation. This enduring relationship has seen CG Elementum AG serve as an exclusive sleeve sponsor, a vital element in sports sponsorships, providing significant visibility and association with the club's brand.


Official Statements

Thomas E. Herrich, the Managing Director of Hertha BSC, expressed his satisfaction with the resolution and the continuation of the partnership. He emphasized the importance of clearing up misunderstandings and looked forward to shaping the future of Hertha BSC together with CG Elementum AG.

Hertha BSC CG Elementum AG

Christoph Gröner, CEO of Gröner Group AG and founder of CG Elementum AG, reiterated the company's loyalty to Hertha BSC through both good and bad times. He highlighted the positive aspect of resolving differences quickly and trustfully and expressed excitement about continuing the excellent collaboration.

Hertha BSC CG Elementum AG

Future Prospects

The renewed partnership will officially resume with the final match of the first half of the 2. Bundesliga season at the Berlin Olympiastadion. CG Elementum AG's continued support is seen as a crucial factor in Hertha BSC's ambitions, including their upcoming home game against VfL Osnabrück and the DFB-Pokal quarterfinals.


Source: Hertha BSC via LinkedIn

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