Hellas Verona Announces Strategic Partnership with Circus FC in the Italian King's League.

Roger Hampel

Image: Hellas Verona FC

Hellas Verona FC has announced a strategic partnership with Circus FC, one of the leading teams in the Kings League Italy, marking a collaboration that bridges traditional football with emerging forms of digital and entertainment-based sports.

Partnership Overview

The agreement is designed to connect Serie A football with the innovative and interactive format of the Kings League, creating new opportunities for cross-generational fan engagement. The partnership includes the development of original content, a co-branded merchandise collection, and joint sponsorship initiatives aimed at uniting both clubs’ communities across physical and digital platforms.

As part of the collaboration, Hellas Verona and Circus FC will launch digital campaigns, fan experiences, and cross-promotional activities, highlighting shared values of creativity and innovation. The co-branded merchandise line celebrating the connection between the two clubs will debut later this season.

Expanding the Football Ecosystem

Through this partnership, both organizations aim to build a hybrid football ecosystem that combines the competitive edge of Serie A with the entertainment-driven culture of the Kings League. Sponsorship opportunities will be shared across both clubs’ platforms, offering brands a chance to engage diverse audiences through integrated storytelling and collaborative marketing formats.

Italo Zanzi, Executive President of Hellas Verona, said the partnership aligns with the club’s mission to balance heritage with innovation:

“Hellas Verona is proud to announce a forward-looking partnership with Circus FC. Our club is deeply rooted in tradition while also being committed to innovation. Circus FC embodies the energy and creativity of the Kings League, which is expanding interest and engagement in football, especially among younger fans.”