Roger Hampel
England football captain and Bayern Munich striker Harry Kane announces his investment in Reflo, a cutting-edge brand specializing in eco-friendly performancewear. This strategic investment marks a significant step in blending athletic excellence with environmental responsibility.
A Strategic Move for Sustainable Sportswear
Reflo, established in November 2021, emerges as a leader in sustainable sportswear, focusing on golfwear and activewear. With an impressive £1m raised in its first seed funding round, the brand has caught the attention of notable investors, including Harry Kane, who now takes the lead as both an investor and a brand ambassador.
Kane's investment in Reflo aligns with his commitment to sustainability and his passion for golf. He has been spotted wearing Reflo attire since July 2022 and will now officially represent the brand in various golfing events and exhibitions.
Pioneering Eco-Friendly Apparel
Reflo sets new standards in the performancewear sector with its eco-conscious approach. The brand utilizes recycled polyester, sourced from single-use plastic waste, significantly reducing energy consumption and carbon emissions compared to virgin polyester. This innovative approach underlines Reflo's mission to become the world's most sustainable apparel brand.
Impact Beyond Fashion
The funding will boost Reflo's operational aspects, including material sourcing, staff expansion, and ethical production practices. In addition, the brand pledges to continue its forest regeneration efforts in collaboration with Ecologi and the Eden Reforestation Project.
In a unique initiative, Reflo commits to planting 500 trees for every goal Kane scores in the 2023/24 season, further reinforcing its dedication to environmental preservation.
A Vision for Versatile, Sustainable Sportswear Harry Kane Reflo
Reflo's latest Spring-Summer collection emphasizes versatility, allowing athletes to use a single product across various sports. The collection includes the groundbreaking Reloop initiative - the golf industry's first circular apparel solution, promoting recycling at the end of a product's life cycle. Additionally, Reflo innovates by incorporating used coffee grounds into its fabrics, enhancing their performance qualities.ry Kane Rflo
A Shared Vision for a Greener Future
Rory Macfadyen, co-founder of Reflo, expresses excitement about Harry Kane joining the Reflo family, emphasizing their shared passion for revolutionizing sustainability in sports.
Harry Kane reflects on his investment, highlighting his commitment to a sustainable future where golf performance and eco-friendliness coexist. He admires Reflo's ambitious goals and is eager to contribute to making sustainability a core aspect of sports performance.
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