Galatasaray Welcomes Dreame Technology as Official First Team Sponsor.

Roger Hampel

Photo Credit: Galatasaray

Galatasaray has announced a new sponsorship agreement with Dreame Technology, a leading brand in smart home appliances. The deal marks another step in Dreame’s expansion into European football, following previous partnerships with Borussia Dortmund and Inter Milan.

The official signing ceremony took place at Ali Sami Yen Sports Complex Rams Park, with Galatasaray Vice President Niyazi Yelkencioğlu, Dreame Technology Regional Director Toni Xia, and Dreame Turkey Director Engin Cesurer in attendance. The partnership underscores Dreame’s commitment to innovation, technology, and sports marketing as a tool to strengthen its brand awareness across key international markets.

Dreame Technology's Expansion into Sports Sponsorship Galatasaray Dreame Technology

Dreame Technology, established in 2017, is a pioneer in smart home cleaning solutions, specializing in high-speed digital motors, advanced algorithms, and motion control technologies. With over 6,379 patent applications and 3,155 registered patents, the company has positioned itself as a global leader in consumer electronics and smart manufacturing.

The company sees football sponsorships as a key avenue to connect with global audiences, with a particular focus on expanding in Europe and Turkey. Dreame’s previous collaborations with Borussia Dortmund and Inter Milan have already proven to be valuable in increasing brand recognition within the region.

Speaking at the event, Toni Xia, Dreame Technology Regional Director, highlighted the company’s alignment with Galatasaray’s vision and the significance of this partnership:

“We are proud to collaborate with one of Turkey’s most iconic and successful football clubs. Galatasaray’s global reputation, competitive spirit, and commitment to excellence align perfectly with Dreame’s values of innovation and continuous improvement. This partnership will play a crucial role in our expansion across Europe and, in particular, the Turkish market.”

A Perfect Fit: Galatasaray’s Global Brand Meets Dreame’s Innovation

Galatasaray’s Vice President, Niyazi Yelkencioğlu, emphasized how the club’s ambitious growth strategy is supported by sponsorships like this:

“Dreame Technology is an industry leader in smart home innovation, and we are delighted to welcome them as a partner. Their commitment to technological excellence perfectly complements Galatasaray’s dedication to pioneering new frontiers in football. With our new Kemerburgaz Metin Oktay Training Facility now operational, Dreame’s cutting-edge products will be a valuable addition.”

The multi-faceted sponsorship will feature various activations for Galatasaray supporters, including exclusive promotions, fan events, and product showcases. Dreame Technology will also be integrated into Galatasaray’s brand ecosystem, supporting fan engagement initiatives throughout the season.