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FC St. Pauli and Smart Announce Partnership for a Sustainable Future.

Roger Hampel


FC St. Pauli Smart
FC St. Pauli Smart

 FC St. Pauli is thrilled to announce a new partnership with the electric vehicle manufacturer Smart. This collaboration marks a significant step forward for the club, embracing the future of mobility by integrating electric vehicles into their operations, covering professional matches, the women's first team, and eFootballers.


A "Heart of St. Pauli" Partnership



Kicked off in early March 2024, this multi-year agreement positions Smart as a "Heart of St. Pauli" sponsor. Fans will see Smart’s presence at the Millerntor home games, supporting the first women's team among other initiatives. This partnership is not just a sponsorship but a shared vision for a greener future, with planned joint actions aiming to spotlight sustainable mobility.


Electrifying Commitment F

C St. Pauli Smart

Wilken Engelbracht, Commercial Director at FC St. Pauli, expressed the club's alignment with electric mobility, stating, "When we think of cars at FC St. Pauli, we think electric. As a pure electric brand, Smart is an absolutely fitting partner for us, one that is fully committed to the future of e-mobility. I thank Smart for their great trust in FC St. Pauli – and our marketing team for their fantastic effort in making mobility in our club more sustainable."


A Vision for Future Mobility


Mikko Pihavaara, Head of Sales Partnerships & Hospitality, shared insights into the club’s vision for a future mobility partner, highlighting Smart as the ideal match for its clear identification and convincing plan for the coming years.


Shared Values and Sustainable Goals


Björn Schick, CXO of Smart Europe GmbH, emphasized the shared values between Smart and FC St. Pauli, noting the partnership as an opportunity to support socially relevant topics and provide a platform for sustainable concepts and technology.


Driving Forward Together


This partnership between FC St. Pauli and Smart goes beyond traditional sponsorship, aiming to leverage the power of football to promote sustainability and electric mobility. By aligning with Smart, FC St. Pauli not only champions eco-friendly transportation but also solidifies its reputation as a club deeply committed to societal and environmental causes. As both organizations embark on this exciting journey, they set a precedent for how sports clubs and businesses can collaborate towards a more sustainable and inclusive future.


Source & FOT: FC St. Pauli

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