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FC Bayern and DRUTEX Launch Three-Year Platinum Partnership.

  • Writer: Roger Hampel
    Roger Hampel
  • 2 minutes ago
  • 1 min read

Roger Hampel


FC Bayern DRUTEX

Image: FC Bayern Munich


FC Bayern Munich has announced a new Platinum Partnership with DRUTEX, one of Europe’s largest manufacturers of windows, doors, and roller shutters. The agreement will run for an initial three-year term and marks the company’s entry into the German football sponsorship market at the highest level.


Partnership Scope FC Bayern DRUTEX


Under the terms of the deal, DRUTEX becomes the Official Door and Window System Partner of FC Bayern Munich. The partnership includes exclusive rights and significant brand visibility at the Allianz Arena, integration across the club’s digital platforms, and activation opportunities designed to engage fans.


The cooperation builds on DRUTEX’s established presence in sports marketing. The Polish company, which employs approximately 4,000 people, already supports several Italian Serie A clubs and maintains sponsorships in motorsports, ski jumping, and international cycling.


Executive Statements


Michael Diederich, Deputy Chairman of FC Bayern, highlighted the alignment of the two brands:

“DRUTEX is one of Europe's leaders in its field, just as FC Bayern is in sports, and with over 40 years of history, it stands for continuity and quality on the one hand and constant innovation on the other. We are delighted to welcome DRUTEX to our family of sponsors.”

Leszek Gierszewski, President and Founder of DRUTEX, underlined the strategic importance of the agreement:

“FC Bayern is one of the best-known and strongest sports brands in the world – and that is exactly where we position DRUTEX: as a quality brand with reliability, innovative strength, and international appeal. This partnership enables us to create new emotional experiences for our customers and further expand our brand awareness in Germany.”

 
 
 
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